Sweden should have substantial influence on political decisions with a bearing on international standardisation. Proactive Swedish action when implementation of European law is supported by standards is one way of influencing which standards will become important in the future. We must safeguard our good international relations; have representatives in leading positions within the international standardisation bodies and chair strategically important standardisation projects. Opportunities to introduce Swedish ideas, or Swedish standards, as proposals for global or European standards should be strategically utilised. This strengthens Sweden’s influence in prioritised fields. Dynamic and sustainable funding models for standardisation projects are necessary for asserting Swedish interests internationally. Sweden must fully utilise the advantages we have as a small, agile country with short decision paths, strong capabilities in innovation and the ability to reach consensus.